Hitachi Vantara Fuels their Targeted Marketing Approach and Better Enables Sales

In this webinar, we speak with Melissa Doerksen, Global Campaign Lead at digital infrastructure and solutions provider Hitachi Vantara, about how they leverage TechTarget's purchase intent insights to surround their target accounts and influence the buying team.

Melissa shares best practices on:

  • Integrating Priority Engine into your tech stack
  • Leveraging tech interest and entry point data to generate MQLs faster
  • Implementing Priority Engine in your organization
  • Key tactics to increase sales adoption and usage
  • Metrics you should look for when tracking success

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