5. Do’s and Don’ts of an Intent Driven Sale

This video dives into do’s and don’ts of prospect outreach when you have an abundance of behavioral insights at your fingertips.

Key Takeaways:

  • Keep in mind that all calls should be approached as a cold call, but that does not mean you shouldn't use the information in Priority Engine to your advantage.
  • Use Priority Engine to learn about the topics and vendors the account is researching, and if any prospects have already engaged with your company before calling.
  • Center your outreach on 1-2 Topic Interests that align with your brand.

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