HubSpot

Benefits

Integration Requirements

 

Benefits

Priority Engine with HubSpot offers convenience, time savings and ensures that you’ll never miss the weekly import of prospects into your Smart Lists and Campaigns.

Benefits Include:

  • Optimize your investments by automatically exporting Priority Engine Account Lists directly into HubSpot.
  • No manual manipulation of data required. Exported prospect data matches your HubSpot standard fields.
  • Infuse Smart Lists with new highly-qualified contacts every week and track their progress.
  • Get the most out of your Priority Engine subscription by ensuring all available prospects are being leveraged for nurture.
  • Simple, straightforward integration process implemented by a TechTarget team with extensive experience in these setups.

Integration Requirements

Setting up Priority Engine with HubSpot is a simple process. In many cases, this can be completed in minutes with the help of your HubSpot admin.
 
1:  Set up HubSpot API access for TechTarget
  • Provide the HubSpot API key to TechTarget, which is located in the integrations section of your Account Menu.

2:  Set up field mapping and preferred export settings

  • The TechTarget team will work with you to identify the key data points required to enable your nurture streams.
  • TechTarget will map both contact and activity data to your template to ensure smooth data transfer.
3:  Configure Smart Lists and Campaigns to execute your marketing strategies
  • Insert prospects into Smart Lists based on your Account Lists.
  • Create Campaigns to nurture prospects from your different Account Lists with the right content.

Once the initial setup is complete, prospects will begin to flow directly into your HubSpot nurture streams every Saturday night (EST). 

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