Pardot

Benefits

Integration Requirements

 

Benefits

Priority Engine with Pardot brings the power of Account Lists directly into your marketing automation process. Easily boost the performance of your campaigns through direct Pardot integration.

Benefits Include:

  • Optimize your investments by automatically exporting Priority Engine Account Lists directly into Pardot.
  • No manual manipulation of data required. Exported prospect data matches your Pardot standard fields.
  • Get the most out of your Priority Engine subscription by ensuring all available prospects are being leveraged for nurture.
  • Simple, straightforward integration process implemented by a TechTarget team with extensive experience in these setups.

Integration Requirements

Setting up Priority Engine with Pardot is a simple process. In many cases, this can be completed in minutes with the help of your Pardot admin. Follow these simple steps to set up Priority Engine with Pardot:
 
1. Create a form in Pardot
  • In this form, include all recommended fields that should be passed through the integration.
2.  Share the secure link with your TechTarget team
  • Once you share the secure URL, the TechTarget team will map all fields and values to your specifications.
3.  Configure campaigns and lists to execute your marketing strategies
  • Create Account Lists in Priority Engine that you will export to Pardot.
  • Insert prospects into campaigns for attribution and to track results.

Once the initial setup is complete, prospects will begin to flow directly into your Pardot nurture streams at 12am (EST) every Sunday.

 

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