Your Top Prospects

Your Top Prospects is a priority-ranked list of prospects across all active accounts within a specific Account List. The Your Top Prospects list includes both Active Prospects and Additional Prospects.

On your Home Page, you can view all the Account Lists you have access to. Within each Account List, you can navigate to Top Accounts or Top Prospects.

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Clicking on Top Prospects at the top of the Account List page will bring you to Your Top Prospects result page.

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You can select any prospect by clicking in the prospect, prospect highlights, or prospect details sections. Clicking on the company name or logo will bring you directly to the Account Details page for the selected account. For each prospect, you will see three columns: Prospect, Prospect Highlights, and Prospect Details.

Prospect

Here you will find the Prospect’s name, job title, LinkedIn profile link, and Account name. For prospects with a LinkedIn profile match, click the LinkedIn icon to be taken directly to the LinkedIn user's profile.

Prospect Highlights

Highlights important activities on the TechTarget network and if there has been engagement with your content via your TechTarget syndication program.

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  • Prospect Rank: Priority Engine ranks prospects using a 1-5 star scoring system. Prospects are ranked based on the recency and relevancy of their research activity and if they've downloaded your content. Scores and ranks are updated weekly based on new activities and engagements. 
  • Actively Researching This Week: Appears when a prospect has been active within the last 7 days.
  • Actively Researching: Appears when a prospect has been active within the last 7-30 days.
  • Active on Your Entry Points: Appears when the prospect is researching topics you have selected as Entry Points.
  • Downloaded your Content: Details the names of the content the prospect has downloaded from your TechTarget content syndication program. If there is more than one piece of content, it will be listed here.

Prospect Details

Prospect contact information, including email, phone number, and company name. Clicking on the company name will bring you to the Account Details page.

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Prospect Filtering

If you are looking for a specific person, job title, persona, or demographic detail, you have multiple ways to search for them in Priority Engine.  You can search by name, account name, title, job function, seniority, phone number, address/location, Prospect Type, Prospect Highlights, Entry Points, or Research Areas. Multiple criteria can be applied to one search.

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Prospect Insights Window

The Prospect Insights Window is displayed on the right side of the page for the selected prospect. You can identify if a prospect is selected because it will be highlighted with a grey background.

Within the Prospect Insights Window, you will see the Prospect’s Details including their score, contact information, and job title, level of seniority, job function, Highlights, Entry Points, Research Areas, and Prospect Type.

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  • Prospect Details – This is a snapshot of a prospect’s score, contact information, and role. It includes the prospect’s name, job title, score (1-5 stars), seniority, job function, email address, phone number, company name, and location. Clicking the prospect’s email address will open an email to them in your email browser. Clicking on the company name will bring you to the Account Details page.

  • Prospect Highlights: This shows important activities and engagements with your company.
    • Actively Researching This Week: Appears when a prospect has been active within the last 7 days. 
    • Actively Researching: Appears when a prospect has been active within the last 7-30 days.
    • Downloaded your Content: Details the names of the content the prospect has downloaded from your TechTarget content syndication program. If there is more than one piece of content, it will be listed here.

  • Prospect Entry Points: Topics the prospect is researching that are most important to you. As part of the Priority Engine onboarding process, you will work with your customer success representative to select research areas that most align with your go-to-market strategy and historical sales success. Once selected, these topics will be defined in the Priority Engine as Your Entry Points at the account and prospect level.

    Entry Points can be used to find "best bet" opportunities, identify inroads into deals, and align to key sales plays, cadences, and marketing campaigns. Prospect Entry Points will be ranked by the level of activity on the topic. 

  • Additional Research Areas (or Research Areas): Topics and vendors the prospect is actively researching, but are not the topics your company has selected as key Entry Points. Research Areas give you additional insights outside of your Entry Points to understand a prospect's current interests and pain points. 
    • Additional Research Areas will default to Research Areas if the prospect is not researching any of your selected Entry Points
  • Additional Prospect Type: Denotes if you are viewing a non-opt-in additional prospect who is not actively researching, but has a job title, function, or persona that signifies that they may be part of the buying team.

Only Account-Level Entry Points and Research Areas display for Additional Prospects.

You easily can toggle to the next prospect on your list using the arrows at the top of the Prospect Insights Window without leaving Your Top Prospects page. 

Note: The results from Your Top Prospects can also be exported into Excel, or automatically exported into leading marketing automation systems and CRMs via a simple integration process.

Email Alerts

If you have Priority Engine Email Alerts enabled, you will receive an email with the most active prospects and key activity insights for those prospects from an assigned Account Lists via Prospect Email Alerts. You will also receive an email with the most active accounts in the assigned Account List via the Account Email Alert. Learn more about Email Alerts.

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