Third-party leads are often treated the same as any other lead. Yet this can actually lead to poor connection rates, conversion rates, and frustration from sales teams. This guide walks through the anatomy of an email nurturing strategy that aligns sales and marketing to build trust with third-party leads so you can maximize conversions by:
- Selecting the right content and mapping it to market maturity.
- Involving the sales team in the process and creating a cadence of consistent content.
- Setting content goals to align individual assets with overall objectives.
- Prioritizing leads to scale up a nurture campaign and maximize sales efficiency.
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