Account Based Marketing is one of the most popular approaches to B2B marketing and sales today. Over 80% of Priority Engine customers use the tool for ABM, with some using it as a component of their strategy and others using it as an end-to-end solution.
To help support your ABM initiatives, and to help customers who are new to the ABM approach, we have combined years of customer and TechTarget experience in the following guides on Account Based Marketing with Priority Engine.
If you are considering starting ABM or are new to the practice, this first guide will help you gain a holistic understanding of how to develop an effective ABM strategy, and where Priority Engine fits into the process. Click here to download the PDF.
If you are already employing ABM and are looking for ways to improve your performance with Priority Engine, this guide provides step-by-step guidance and real use cases for using Priority Engine for ABM. Click here to download the PDF.