A Guide to Event Marketing with Priority Engine

With customers quoting 75% increases in registrations and more than 25% increases in attendance rates, event marketing is quickly becoming one of Priority Engine’s top use cases.

This guide to successful event marketing with Priority Engine provides a summary and analysis of our findings from dozens of customer calls, onsite meetings, and feedback from User Group meetings. It incorporates the best practices TechTarget has learned from 15 years of running webinars and physical events for customers.

A full PDF version of this guide is available, complete with sample cadences, customer examples, and step-by-step instructions on how to use Priority Engine for events.

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