Sales Performance Indicators

Priority Engine is an extremely powerful tool that can help you achieve success across numerous initiatives. While there are many ways to leverage Priority Engine to reach your goals, tracking performance is a critical component of success.

Here are the most common performance indicators sales managers use to track Priority Engine success. We’ve separated each KPI stage based on an average technology sales cycle of 9-12 months.

Early Stage Performance Indicators (0-3 months after export):

  • Appointments Set: Total meetings attributed to Priority Engine prospects.
  • Appointments Kept: Percentage of the total appointments attributed to Priority Engine prospects where the prospect attended the meeting.
  • Qualified Appointments: Percentage of meetings attributed to Priority Engine prospects where the prospect had a need for your solutions.

Mid Stage Performance Indicators (3-6 months after export):

  • Open OpportunitiesTotal number of open opportunities attributed to Priority Engine prospects.
  • Pipeline: Total revenue generated from the open opportunities attributed to Priority Engine prospects.
  • Pipeline ROI: Pipeline revenue compared to total Priority Engine investment.

Late-Stage Performance Indicators (9-12 months after export):  

  • Closed/Won: Total revenue from closed/won opportunities attributed to Priority Engine prospects.
  • Sales Velocity: Average speed to close for deals attributed to Priority Engine prospects.
  • Closed/Won ROI: Revenue from closed/won deals compared to total Priority engine investment.
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