How to Use Inbound Converter

Inbound Converter is Priority Engine’s website tracking solution that gives you powerful insights into the accounts visiting your company’s website. Getting familiar with Inbound Converter's data and insights will help you turn more of your anonymous website traffic into real deals.

If you're looking to create account lists based on website activity from Inbound Converter, click here.

For an easy walkthrough of how to use Inbound Converter, watch this 5-minute video:

Video Highlights, Tips, and Best Practices:

  • Look for the "Visited your website" tag on an account, then click on the Account Details page to locate website activity details.
  • Utilize the summary statistics and activity badges at the top of the Inbound Converter section to quickly understand when and how often an account visits your site. 
  • Clicking on any website name in the Website Journey or Webpage Details tab will take you directly to the web page itself.  Familiarizing yourself with the most popular content and high-priority pages is a great way to prepare and help bring context to your outreach.
  • Inbound Converter insights are at the account level only. When planning your outreach, don't assume the person you contact is the exact person who visited your site.
  • Use the Webpage Details tab to access sorting and filtering functions to help you see the insights you care most about quickly.

Click here to download sample scripts leveraging Inbound Converter insights when reaching out to prospects on the Buying Team of an account.

Leveraging Inbound Converter to create new Account Lists:

Automatically Identify Contacts from Accounts Visiting Your Website

Focus ABM lists on accounts already visiting your website

Fuel rep territory lists with website visitors

 

Automatically Identify Contacts from Accounts Visiting Your Website

While there are many technologies that can help detect specific companies visiting your website, identifying the right contacts to target from those accounts continues to be a challenge.

Inbound Converter enables Priority Engine to automatically identify the accounts visiting your website, priority-rank them, and deliver the key prospects from the active buying team.

Here's how to create Account Lists that take advantage of this data:

1: If you haven't already, contact your TechTarget Client Consultant to activate the Inbound Converter. This is a complimentary service.

2: Create a new Account List, name it, and write a description for additional context.

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3: Select Visited your website from the Engagements with You dropdown under Advanced Settings. Customers using Inbound Converter on multiple websites have the option of selecting multiple lists at one time.

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4: Select the time frame for which you would like to filter your website visitors by selecting from the Engagement Timeframe dropdown under Advanced Settings.

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5: If you would like to add any additional filters or logic to refine your list, do so now.

6: Click Save Account List at the top of the page.

7: Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.

 

Focus ABM lists on accounts already visiting your website

Successfully engaging your target accounts is critical to ABM success, but knowing which accounts to engage first and when to engage them can be difficult to determine with standard ABM lists.

To help overcome this, Inbound Converter can automatically identify which of your target accounts are both actively seeking out your brand by visiting your website and actively researching on the TechTarget network, allowing you to quickly respond to must-win accounts with targeted nurture campaigns.

If you haven't activated Inbound Converter yet you may do so at any time as this is a complimentary service included in your Priority Engine subscription.

Here's how to create ABM Account Lists filtered by your website visitors:

1: If you haven't already, contact your TechTarget representative to activate the Inbound Converter. This is a complimentary service.

2: Create a new Account List for your site visitor list, name it, and write a description for additional context.

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3: Under Pre-existing Lists, select your ABM list from the Manually Uploaded Lists drop-down menu.

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4: Under Advanced Settings, select Website Visit from the Engagements with You dropdown menu. Customers using Inbound Converter on multiple websites will have the option to select multiple website lists at one time.

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5: Select the time frame for which you would like to filter your website visitors by selecting from the Engagement Timeframe drop-down under Advanced Settings.

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6: If you would like to add any additional filters or logic to refine your list, do so now.

7: Click Save Account List at the top of the page.

8: Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.

Fuel rep territory lists with website visitors

Simply calling down a standard territory list is an inefficient use of a seller's time. But determining the exact right time and reason to reach out to each account is challenging for even the most experienced reps.

Inbound Converter can help reps be more efficient and focus their outreach by automatically prioritizing accounts visiting your website within a specific period of time. If you haven't activated Inbound Converter yet, this is a complimentary service included in your Priority Engine subscription.

This list can even be set up to land in each of your sales rep's inboxes every week, ensuring they start their week with the most critical accounts surfaced and a strong reason to reach out.

Here's how to create an Account List filtered by your website visitors:

  1. If you haven't already, contact your TechTarget representative to activate the Inbound Converter. This is a complimentary service.
  2. Create a new Account List for your site visitor list, name it, and write a description for additional context.
  3. Under Advanced Settings, select Website Visit from the Engagements with You drop-down menu. Customers using Inbound Converter on multiple websites will have the option to select multiple website lists at one time.
  4. Select the time frame for which you would like to filter your website visitors by selecting from the Engagement Timeframe drop-down under Advanced Settings.
    If you would like to add any additional filters or logic to refine your list, do so now.
  5. Click Save Account List at the top of the page.
  6. Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.
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