Building ABM Account Lists

Identify Prospects from Named Account and ABM Lists

Identify New Prospects and Prioritize Channel ABM Lists

Discover Prospects from Predictive ABM Lists

 

 

Identify Prospects from Named Account and ABM Lists

One of the biggest frustrations for successful salespeople is having to spend more time prospecting instead of selling.  Even if they work off of a focused named account list, they still must identify and prioritize the right contacts to call.

Priority Engine can import named account lists, uncover prospects from the accounts, and prioritize them based on their individual purchase intent signals. In a few steps, you can dramatically reduce sales prospecting time and have your sales team focus on what they do best.

  1. Upload your named account lists into Priority Engine with the help of a TechTarget representative.
  2. Create a new Account List, name it, and write a description for additional context.
  3. Select your list from the Manually Uploaded Lists drop-down menu under the Pre-existing Lists section.
  4. Click Save Account List at the top of the page.
  5. Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.

Identify New Prospects and Prioritize Channel ABM Lists

You always want your channel partners focused on the right opportunities, especially if they’re responsible for highly restricted partner-only account territories. Priority Engine can support your channel partners by uncovering prospects from channel ABM lists and prioritizing them based on account activity.

Follow the steps below to create Account Lists for channel partner territories and guarantee they’re always contacting the best prospects first.

  1. Upload your channel ABM list into Priority Engine by contacting your TechTarget representative.
  2. Create a new Account List, name it, and write a description for additional context.
  3. Select your list from the Manually Uploaded Lists drop-down located under Pre-existing Lists.
  4. Click Save Account List at the top of the page.
  5. Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.

Discover Prospects from Predictive ABM Lists

Predictive ABM tools can identify accounts potentially in-market for your solutions, but they have limitations. One of the top challenges is pinpointing the right contacts at the suggested target accounts.

Priority Engine adds an additional layer of intelligence to your predictive ABM lists by discovering prospects at ABM target accounts and appending exclusive account purchase intent to enhance prioritization.

Just simply upload your target ABM list, create a new Account List and Priority Engine will do the rest.

  1. Upload your ABM list into Priority Engine by contacting your TechTarget representative.
  2. Create a new Account List, name it, and write a description for additional context.
  3. Select your list from the Manually Uploaded Lists drop-down under the Pre-existing Lists section.
  4. Click Save Account List at the top of the page.
  5. Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.
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