Field and Channel Account Lists

Recruit New Prospects to Regional Events

Generate Regional Content Marketing Lists

Enable Channel Partners with Call Lists Filtered by Employee Size and Region

Prioritize Post-Event Conference and Tradeshow Leads

 

 

Recruit New Prospects to Regional Events

Identifying and driving new contacts to regional events is a consistent challenge. Often loyal customers will continue to attend your events, but it can be a struggle to get new prospects in the seats.

Priority Engine can be an effective solution for field and event marketers looking to diversify their audience. Using the Research Location filter, you can create customized Account Lists by City, State/Province, or Country.

  1. Create a new Account List, name it, and write a description for additional context.
  2. Click on the Research Location box located under Common Filters. A pop-up box will open when you do this.
  3. Type the location you wish to target into the search box or click on the Country and navigate. 
  4. Select the regions you wish to target by clicking the boxes next to their names. Be aware that there could be multiple options based on the size of the City. 
  5. Click the Apply Selections button to save your selected locations.
  6. Click Save Account List at the top of the page.
  7. Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page. 

Generate Regional Content Marketing Lists

Content marketing continues to be one of the best ways to generate both inbound and outbound leads at scale. Priority Engine can help support regional content marketing efforts by creating content marketing email lists by location. Using the Research Location filter, you can create customized Account Lists by City, State/Province, or Country.

  1. Create a new Account List, name it, and write a description for additional context.
  2. Click in the Research Location box under Common Filters. A drop-down menu will open when you do this.
  3. Type the location you wish to target into the search box or find it using the dropdown window.
  4. Select the regions you wish to target by clicking the boxes next to their names. Be aware that there could be multiple options based on the size of the City. 
  5. Click the Apply Selections button to save your selected locations.
  6. Click Save Account List at the top of the page.
  7. Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.

Enable Channel Partners with Call Lists Filtered by Employee Size and Region

If your sales model is highly dependent on the channel, there is nothing more critical than feeding your partners with quality leads. Priority Engine can help support regional channel partners by creating call lists by region and company size. Using the employee size and Installed Technologies filter, you can create customized Account Lists segmented by employee size, City, State/Province, or Country.

  1. Create a new Account List, name it, and write a description for additional context.
  2. Under Common Filters click on the Research Location box to see a drop-down menu or type in specific locations into the search field. Select as many locations as you would like.
  3. Locate the Employees box. Enter either a minimum, maximum, or a range of employee sizes that you wish to target. 
  4. Click Save Account List at the top of the page.
  5. Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.

Prioritize Post-Event Conference and Tradeshow Leads

Large conferences and regional events can be great sources of new contacts for the sales team but prioritizing who to follow-up with after the event is a common challenge. Using the manually uploaded lists feature, Priority Engine can import your post-event lead lists and prioritize the accounts based on their unique purchase intent signals. Priority Engine will even give you multiple points of entry into the account by revealing any additional prospects who work there.

Follow the steps below and you’ll quickly be able to separate the post-event leads sales should follow-up with immediately from the contacts marketing should continue to nurture.

  1. Upload your post-event account list into Priority Engine by contacting your TechTarget representative.
  2. Create a new Account List, name it, and write a description for additional context.
  3. Select your list from the Manually Uploaded Lists drop-down located under the Pre-existing Lists section.
  4. Click Save Account List at the top of the page.
  5. Assign access to this list from the Manage Account Lists page or set up exports from the Manage Exports page.
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