This article contains FAQs about the new Informa TechTarget Portal. For additional questions, please contact your Informa TechTarget representative.
What happened to Priority Engine?
Priority Engine is now Informa TechTarget Portal, bringing together the trusted data and functionality you rely on with exciting new capabilities. This evolution reflects our commitment to helping you work smarter with broader audience coverage, deeper insights and a more personalized experience tailored to your teams – all in one place.
Do I have access to the Informa TechTarget Portal?
Your previous access to Priority Engine has been automatically updated to the Informa TechTarget Portal, so you’ll see the Portal interface the next time you log in! Existing access, settings and integrations are not affected by this change. For additional questions about access to the Portal, please contact your Informa TechTarget representative.
What is changing?
The new Informa TechTarget Portal brings expanded data, role-based views within the tool, and centralizes intelligence for all your GTM teams.
- 41% More Prospects. 37% More Accounts. More Data, for More Opportunities. With a 26% average increase in qualified prospects per customer, 2000+ new topics added and access to new signals such as engagement with product demos, playbooks, analyst reports and more, you have greater reach, deeper insights, and more ways to influence in-market buyers.
- A Contextual User Experience. Personalized for Every Team. Built for Speed. New role-based homepages across Marketing, Sales and Strategy deliver personalized insights and recommendations, key audience engagement, and quicker access to campaigns, data and results, so teams can act with greater precision and faster speeds.
- Unified Intelligence. Aligned Execution. One Location. The Portal brings Sales, Marketing, and Strategy teams together in one centralized location. With shared intelligence and deeper visibility into real buyer behavior, teams can collaborate more effectively, make smarter decisions, and stay aligned from planning through to revenue
To learn more about what’s new, click here.
What is the Marketing View?
We’ve updated our tool to help streamline your experience. Here’s what’s new:
- Home: Find a summary of your programs and an overview of top accounts and prospects
- Strategy: Access activity-based market insights to inform data-driven strategies with Market Monitor and Expert Services
- Demand: Access and manage campaigns and leads with Active Buying Groups
- Intent Data: Deep insight into the most active prospects and accounts in your market with Prospect Exports and Account Intent Feeds
- Dashboards: Visualize your impact on ROI and Product Usage
- Admin Tools: Manage settings, integrations and lists
As an Admin user, you can switch between Marketing and Sales Views at any time.
See below for how the left side navigation menu will appear to Portal users in the Marketing View.
Note: The Admin Tools menu in the Marketing View will only be available to Admin user roles.
What is the Sales View?
We’ve updated our tool to help streamline your experience. Here’s what’s new:
- Home: Find a summary of active accounts and prospects, latest highlights, and your leaderboard
- Prospecting: Direct access to your most active accounts, prospects and prospect-level insights
- Strategy: Access activity-based market insights to inform data-driven strategies with Market Monitor and Expert Services
- Dashboards: Visualize your impact on ROI and Product Usage
- Admin Tools: Manage settings and lists
See below for how the left side navigation menu will appear to Admin, Manager and Viewer user roles in the Sales View.
Note: The Admin Tools menu in the Sales View will only be available to Admin and Manager user roles.
What is the Strategy View?
Here’s what you will see in the Informa TechTarget Portal for users in the Strategy view:
- Strategy: Access activity-based market insights to inform data-driven strategies with Market Monitor and Expert Services
- Admin Tools: Manage integrations and settings
See below for how the left side navigation menu will appear to Viewer and Admin users in the Strategy View.
Note: The Admin Tools menu in the Strategy View will only be available to Admin user roles.
How do I switch between role-based views in the Portal?
If you are an Admin user, you can switch between the Marketing View and the Sales View in Portal at any time. Click the View menu at the bottom left of your screen, then select Marketing View or Sales View to switch between role-based views.
Switching views allows Admins to access View-specific features. For example, the Marketing Homepage and Intent Data tabs are only available in the Marketing View, and the Sales Homepage or Prospecting tabs are only available in the Sales View.
Is the audience size increasing?
Yes, the audience size is expanding by 41%.
Are new topics being added to the taxonomy?
Yes, an additional 2,000 new topics have been added to the taxonomy.
Will all opt-ins stay the same?
Yes, all opt-ins will remain the same.
Do filters persist between tabs or pages in the Portal?
No, typically filters do not persist across pages and must be set each time you visit a new page. However, tabs within select pages are sticky, for example, your filter selections in Market Monitor will remain in place as you move from one tab to another.