Informa TechTarget takes data quality seriously. We use a rigorous 5-step validation process on every contact before they are accessible via the Informa TechTarget Portal. We are continuously cleansing and appending data to ensure data is always accurate and up to date. Through this process, we methodically confirm live email addresses, contactable phone numbers, valid company information, and recent activity across our entire database.
Step 1: User Registration
Before buyers start their research, they must voluntarily complete a registration form and provide their contact information generally consisting of their name, corporate email, phone number, job title, role, seniority and other firmographic information. All users agree to the collection and sharing of their contact information through clear and prominently presented language in their initial registration interaction, and confirm their agreement by completing the registration process.
Step 2: Company Verification
Where company information is provided at registration, it is verified to confirm its authenticity. A user-provided company name must match a list of globally verified organizations, including common misspellings and abbreviations, to ensure an accurate company match. Contacts are rejected by Informa TechTarget if the company name cannot be verified.
Step 3: Phone Number Verification
Phone numbers are verified using reputable third-party contact databases. Contacts are rejected by Informa TechTarget if phone numbers are not verified via third-party databases. Informa TechTarget representatives will attempt to contact the prospect directly and validate phone numbers, surfacing the best phone available in the Portal.
Step 4: Job Title Updates
All user-provided job titles are verified using reputable third-party contact databases. Informa TechTarget will update and/or replace job titles based on LinkedIn job title where applicable.
Step 5: Confirmed and Continuous Activity
Informa TechTarget uses first-party cookies to monitor the research behavior of buyers on the Informa TechTarget network. As soon as a verified prospect is active in your market segment, they will be added to the Portal. Informa TechTarget continuously monitors the prospect’s research activity, including email response, content views, searches, and social interactions across the network.
Only Informa TechTarget contacts who are recently active within your market segment in the last 90 days remain in the Informa TechTarget Portal.