Benefits of Integrating with Informa TechTarget
Integration Types
Integration Process
Available Integrations
In this article, we provide an overview of Informa TechTarget's integrations. To review the specific applications that integrate with Informa TechTarget, see our guide here.
Benefits of Integrating with Informa TechTarget
Integrating Informa TechTarget with your systems is critical to your success by enabling your teams with direct access to proprietary prospect and account-level intent data directly within your systems and workflows. Integrating with your Marketing Automation Platform (MAP) and Customer Relationship Management (CRM) tools as part of the Informa TechTarget onboarding process will enhance contact and account data accuracy, improve workflows and focus Marketing and Sales efforts. This data connection is secure, automated and seamless, providing greater visibility across your total addressable market and eliminating manual processes.
Integration Types
It’s important to note that Informa TechTarget offers both direct, native integrations as well as custom workflows.
Native integrations are required and include:
- MAP (e.g. Marketo)
- CRM (e.g. Salesforce)
- Account-Based Marketing (ABM) Tools (i.e. 6sense, Demandbase)
- Sales Engagement Platforms (SEPs) (i.e. Outreach, Salesloft)
Custom integrations are workflow dependent. Common scenarios may include:
- Account-Based Marketing (ABM) Tools (e.g. RollWorks)
- Sales Engagement Platforms (SEPs) (e.g. Gong)
- Digital Advertising Tools (e.g. LinkedIn)
Integration Process
You will work with a dedicated member of the Informa TechTarget team to set up your native integration. First, you will authenticate Informa TechTarget's connection to your MAP and CRM tools. You will also work with your Informa TechTarget rep to identify the right data and format it to match your tools’ data requirements. Then, you will set up additional native integrations for supported ABM and SEP tools.
Once you are connected to Informa TechTarget, you will be able to take advantage of your native integrations combined with additional tools to widen the impact of your Informa TechTarget data for other systems such as SEP, ABM and digital advertising tools. Common workflows may look like the below:
Available Integrations
To review the current list of tools that natively integrate with Informa TechTarget, see our list here.
To review our latest guidance around additional tools that can work with Informa TechTarget data once your native integrations are set up, see our list here.