BrightTALK now provides 4 additional data fields on its webinar lead reporting. These are activated on CSV reports in BrightTALK Central and on the Connector integration, free of charge.
On the Connector integration, please map these new fields so data can sync with your Marketing automation system.
To learn how you get this data for already synced leads using a 'historical sync' please click HERE
Note: On some fields the values we send through have changed. Please find the new values HERE.
New Fields
|
Field Name |
Field Type |
Description |
|
Job function |
String |
Pick list value for the job function of the lead - the values can be found HERE |
|
LinkedIn profile |
String |
A text field to store lead’s LinkedIn profile URL |
|
Company revenue |
String |
A text field to store a lead’s companies revenue |
|
State / Region (global) |
String |
A text field to store a state and region for countries worldwide, including US and Canada. For more info on this see the FAQ. |
FAQ
Will the new fields be available on all the BrightTALK Connectors?
Yes, the new fields will be available on all Connectors.
I already mapped the 'State/Province' field. What's different to the 'State/Region (global)' field?
The existing 'State/Province' field provides data for US and Canada leads only.
Please map the new field 'State/Region (global)' if you want to receive the same for international leads.
Note: State/Region(global) will provide the data for all regions worldwide, including US and Canada.
What about 'Postal Code' and 'City'?
The 'Postal Code' and 'City' fields now provide data for all cities and regions worldwide.